Lifestyle Division
Message from the COO
- Managing Executive Officer, COO, Lifestyle Division
- Michihiko Ota
The Lifestyle Division is tasked with coordinating businesses related to consumer goods, such as apparel, footwear, home furnishings, household goods, and tires, as well as durable goods, including office and fitness equipment.
The division is working to strengthen the value chain for the entire lifestyle sector, which covers upstream to downstream operations, undertaking the design, manufacture, import and sale of various products while engaging in brand development, consulting and business investment.
Through these activities, we are effectively responding to changes in consumer lifestyles and business-partner needs. Looking ahead, we will take steps to promote business expansion in overseas markets, in addition to product imports and the export and third-country trade of raw materials and fabrics.
Sources of Strength
• Establishment of upstream to downstream value chain in diverse apparel
Well-established value chain encompassing product planning, manufacturing, import sales, brand development and consulting services related to garments ranging from casual wear, sportswear and uniforms to menswear and ladies wear.
• Coordinated handling of a wide range of lifestyle-related products
The division provides coordinated planning, development, proposal and production functions covering a range of lifestyle-related products in the areas of apparel, footwear, home furnishings, home textiles, household goods and sports gear.
• Establishment of a value chain in rubber covering natural rubber to rubber-related products
The division has a well-established value chain in rubber-related businesses, extending from the manufacture and sale of natural rubber and the sale of synthetic rubber to the import, export, offshore trading and overseas retailing of tires, conveyor belts and other rubber products.
News & Topics
Sales of Carbon-Offset Uniforms and Polo Shirts Made Entirely of Recycled Materials
Sale of Off-the-Road Tires for Construction and Mining Machinery
Development of TOPVALU Products Using Organic Cotton
