Lifestyle Division
Message from the COO
- Executive Officer, COO, Lifestyle Division
- Katsuhisa Yabe
The Lifestyle Division is tasked with coordinating businesses related to a wide range of consumer goods, such as apparel, footwear, household goods, home furnishings, sporting goods, tyres, fitness equipment, and others.
Since the division’s launch in fiscal 2008, we have strengthened our Supply Chain Management (SCM) system to bolster the OEM trade as our core business. In fiscal 2011, so as to move our business activities ahead aggressively, we will develop new production bases in Asian countries in addition to China and expand our sales forces in fast-growing China, as well as the other emerging Asian countries, and the Europe & North America regions.
Sources of Strength
• OEM business in apparel, footwear and household goods
In apparel, footwear, household goods and other lifestyle-related products, the division has a well-established SCM production framework enabling low cost, timely and stable delivery of high-added-value products. These advantages have earned a high level of trust for the division from our customers around the world.
• Answering customer needs in uniform sales and rentals market
In uniforms, the division, along with OEM sales, offers rental service functions. It is also expanding market share through this structure, which enables the division to respond flexibly to diverse needs from our corporate customers for cost-cutting measures, asset reduction, sanitary supervision, and security management.
• Establishment of a wide-ranging and unique value chain in rubber covering raw materials to products
The division has developed a rubber value chain encompassing upstream fields, such as the processing, production and sale of natural rubber and the sale of synthetic rubber, to midstream and downstream sectors covering the export and import, offshore trading, and overseas retailing of tyres, conveyor belts, and other rubber products.
News & Topics
Shirt Business Expansion
Extend the Footwear Business Focusing on Prominent Brands
Export of Off-Road Tyres for Construction and Mining Machinery
